For us authors, social media is important.
Not only are we able to keep readers and friends up-to-date with our writing but also with the life events of others. Currently, it is impossible for
me to travel so social media allows me to reach my destinations from the
comfort of home, and I love that opportunity it's given me.
In the past few years, there has been a huge
shift to the Internet. Blog tours are a great example of this and an excellent way
to promote your books. How it works is that the author visits several blogs and
they are introduced to a new audience.
I have heard of authors who have been made into bestsellers
just because of social media.It’s a tool in the authors’ promotional
toolkit that should not be overlooked. Although, we have to be careful. When I
get continuing posts from individuals trying to sell me products, I must admit, I tune out. When that happens, we are losing a potential relationship. For
myself, I plug Ice Rose during the holiday buying season and for blog tours or
events. Just enough to keep my book out there, but not enough to cause offence.
Like most authors worldwide, I like to share activities and
events that are going on with my career, but my blog isn't only focused on writing, it's also about the arts and crafts. A writer once advised me
to post a new blog every two weeks, but I find this challenging. Finding fresh
topics can be difficult and I wonder how other bloggers manage it.
And, I admit, when I write my posts, I do
not always focus on how worldwide social media can reach. So when, few years ago,
I posted a blog on a cookie bouquet that I was making, and received a comment
from a reader in Germany I was very shocked and pleased.
