You're in Waterstones, what has inspired you to pick up that particular book?

So, what makes you pick up a certain book?


The author?
Blurb?
The cover design?


Enter the poll and see the results. It seems (so far, and it's only day one!) that the author, closely followed by the cover will win.

Poll has now finished and the results show that there is hope for all us new authors after all.