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Friday, 17 February 2012

Effective Book Marketing


guest post
by
Joana James



I hate marketing. Yes, I know this is an article about marketing tips, but seriously, I hate marketing. I’m an I.T. professional and I writer; I like computers and books. I love to write fiction, not promo material. As a matter of fact, I’m pretty sure that I’m no good at it. To me (and maybe to you too), that’s a bit ironic because writers are creative so we should be brilliant at this stuff. Well, I’m not.


Unfortunately, if nobody knows about your books, they won’t sell, so marketing is a necessary evil. I live on a small island in the Caribbean where there isn’t much opportunity for conventional marketing so the internet has become my best friend. During the short time I’ve been a published author, I’ve had to learn a few things.


1. Give your readers a place to find you. It doesn’t have to be an elaborate website. I use a free blog from Blogger.


2. Or maybe this is No. 1b. In either case, don’t make your blog or site all about yourself and your books (unless you’re a NY bestseller that people seek out). Give your readers a reason to visit you there. People won’t keep coming back to your blog to see how far along you are on your next book, or what your next stop is on a blog tour. People what information, so get creative and give them that. I was going about blogging all wrong for the longest time, until I had a “eureka” moment. I write Christian fiction and I also read books from that genre at about the speed of sound so I’m always hunting for new authors (with books at affordable prices – the EC$ to US$ exchange rate is about 3 to 1!). Then it hit me; create a list on your blog where readers can find Christian fiction without busting their budget. Lo and behold, the traffic to my site quadrupled from the first day I set up the list.


3. Social Networking is your friend…or your worst enemy. Social networking is a powerful tool. Use it to tell your friends about your books, but please don’t harass their Facebook pages, they’ll learn to ignore you or block your posts (yes, they can do that!) Twitter is also an awesome tool for marketing, but use with caution. A balanced twitter feed is very valuable. Use popular hash tags for your genre. However, don’t make your feed all about yourself and your book. Offer advice, tell a joke or two. Tweet a funny pic when you come across one. People will look forward to your tweets and maybe even buy your stuff because they feel connected to you somehow.


The bottom line is this, do something interesting and people will check you out. Advertise endlessly and people with shut you out!

Joana James is the author of Nightmare at Emerald High "a book ideal for teens who may be thinking about becoming involved with strange organisations or even entertaining the thought of exploring new "ideas" or religions. Not all that glitters is gold and this book is a real eye opener. Whilst there are many legitimate youth organisations with the sole goal of bettering young people, some of them have a sinister agenda. This is a good read for both parents and their teens."




Christian FictionMalcolm Drake is one year away from the end of high school when a tantalizing scholarship offer comes his way. Malcolm and several other classmates eagerly join a program called Alternative Science that promises to open their minds to new ways of thinking and of course, help them win that scholarship. Little do they know that this program would change their lives forever. The class is riddled with eerie séances, encounters with spirit guides and a slow desensitization of the teens towards everything evil until they become completely entangled in the world of the occult.

With the program being run by the town's most influential people, the kids have a hard time getting out. Things take a turn for the worst when Malcolm is summoned to his school where he is bound and drugged in an effort to convince him to remain in the program

Purchase Link - Amazon

The author of  Nightmare at Emerald High, Joana James, is a 28 year old from the island of Saint Lucia in the Caribbean. She is an I.T. professional by day but in her free time she escapes from the logical world of technology into the artistic world. She is an avid reader and her kindle is her favourite piece of technology. Music is her best friend and that manifests itself through her love for dance and singing.

Joana writes stories that portray the reality of her world. Her first book, a two-part short story series called Rise from the Ashes featured the lives of two young girls struggling in dire circumstances.

Her latest book, Nightmare at Emerald High, brings to the fore a world that everybody knows exists but no one talks about.

2 comments:

  1. Lots of authors hate marketing. But they miss a golden opportunity to reach out and give gifts to the people they are trying to reach and entertain.

    I recommend you talk about your issues. You wrote a book about (quote) "teens who may be thinking about becoming involved with strange organisations or even entertaining the thought of exploring new "ideas" or religions.

    There's the starting point for several hundreds of posts and articles. That's what you should be blogging about, taking questions, answering them, pointing out the issues, good parts, bad parts, dangers, risks, pleasures, and benefits. You need to become the number one place to go. The top of mind person that people turn to if they even think about this issue.

    You can find them by searching for them using the search tools and special tags at each technology you choose (e.g., the search tool at twitter, google, FB, etc.)

    Help the people you can help the most with advice and answers. Don't sell books.

    Educate freely.

    See my articles and posts about promoting and publicizing fiction at my website and blog.

    Best to you,

    Paul J. Krupin, Direct Contact PR
    Hit Your Target Audience! Reach the Right Media in the Right Market with the Right Message
    http://www.DirectContactPR.com Paul@DirectContactPR.com Blog.DirectContactPR.com
    800-457-8746 (TF US) 509-531-8390 (Cell) 509-582-5174 (Direct)
    Free advice & recommendations - call or write anytime

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